1. Figure Out Your Why

Before we talk numbers or legal docs, let’s pause:
Why are you selling?

Ready to retire?
Want to pursue something new?
Burnt out?
Getting offers you can’t ignore?
Knowing your “why” helps guide every decision you’ll make during the process. It also helps you figure out what you want after the sale—freedom? A different role? Another venture? Your end game matters.

2. Get a Realistic Valuation

One of the first questions people ask is, “How much is my business worth?” And the honest answer is: it depends.

You’ll need to bring in a valuation expert who can assess things like:

Your financial performance
Customer base and contracts
Market trends and competition
Assets, inventory, and intellectual property
Your systems and whether the business can run without you